CMOs discuss the future of advertising

Good morning and welcome to Insider Advertising. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

  • The future of advertising, according to top CMOs.
  • Bermuda's ex-leader charged with corruption after allegations of taking improper money from ad agency.
  •  Facebook passes Trump decision to oversight board.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

11 top marketers from General Mills, Pepsi, P&G and others reveal how advertising will change in 2021

  • Tanya Dua spoke with top marketers about how the ad industry will change as a result of the pandemic.
  • The pandemic has upended the advertising industry and accelerated existing trends like cutting big-budget ad productions and investing more in e-commerce.
  • Company statements on hot-button issues reached a fever pitch in the wake of Black Lives Matter protests and is likely to continue. 

Click here to read the story.


The ex-leader of Bermuda has been charged with corruption, potentially ending a decade-long mystery about the controversial US ad agency GlobalHue

  • Jim Edwards reports that Ewart Brown, the former Premier of Bermuda, was charged with 13 counts of corruption. He denies the charges.
  • Prosecutors say Brown took improper payments from GlobalHue, a US ad agency that handled Bermuda's tourism business.
  • The charges also shed light on a decade-old mystery about Brown's relationship with the US ad agency GlobalHue, which handled the government's tourism marketing account. 

Click here to read the story.

Nick Wass/Associated Press

Facebook passes decision on whether to permanently ban Trump over to newly created oversight board

  • Facebook said on Thursday that its oversight board will review the suspension of Trump's Facebook and Instagram accounts.
  • The oversight board serves as Facebook's "Supreme Court" by handling its complex content decisions.
  • The board has 90 days to make its decision.

Click here to read the story.

More stories we're reading:

  • Ad company Havas hires ex-Vice publisher to launch a new division to help CMOs adjust their pandemic messaging (Business Insider)
  • The My Pillow guy is a former bankrupt gambler who made – and might soon lose – millions thanks to a religious devotion to Trump (Business Insider)
  • Netflix's push into franchise TV will be essential as Disney Plus prepares a barrage of Marvel and 'Star Wars' shows (Business Insider)
  • How Google finally decided to remove Parler after months of flagging the app's harmful content (Business Insider)
  • Patreon considers public listing as soon as this year (The Information)

Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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