I’m a penny-pinching influencer – how to crack the secret codes on Tesco labels so you know exactly when deals will end | The Sun

A THRIFTY influencer has sent Instagram into meltdown with her “secret” hack that lets shoppers know when Tesco deals are ending. 

Gemma Bird, who posts on social media under the handle @MoneyMumOfficial, frequently shares everything from budgeting advice to bill-slashing dupes with her 390k Instagram followers. 

And she’s recently blown the minds of shoppers with her quick tip for when you’re perusing the aisles of Tesco. 

Clubcard members can often pick up big-brand items at a fraction of the price due to the supermarket's offers.

“Want to know a secret?” the canny mum asks viewers at the start of a reel posted on Instagram. 

She then zooms in on a Tesco price tag, showing a hefty Clubcard saving on a tin of meatballs. 

Next to the Clubcard offer tag, Gemma points out, there’s what looks like a number: “230704”. 

But the genius shopper reveals it’s actually a date – in this case 04/07/23 – which lets you know when the deal will be ending. 

She then moves to the wine aisle, where she uses exactly the same method to deduce when the Clubcard deal on Kylie Minogue’s prosecco will finish. 

It means that if you “can’t afford a deal that day, you’ll know how long you have until it expires”, she adds. 

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Just make sure to pop back in and pick it up before the deadline that’s written on the tag. 

The clip racked up a whopping 26,500 likes, with viewers amazed that they’d never caught on to the “secret” hiding in plain sight.  

“I did know this trick, but it’s so handy!” one user commented. “I wish more shops did this!” 

“Omg nooooo I never knew this!” another added. 

It’s definitely worth grabbing a free Clubcard if you’re a regular shopper, as the supermarket introduces hundreds of new deals for members every month. 

Analysis by The Sun from earlier this year showed that a family could save more than £430 a year by taking advantage of the loyalty scheme. 

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