SoundCloud Introduces Merch and Apparel With GRVTY Collaboration

Continuing to look for new ways to serve its community, SoundCloud has tapped independent broadcast company, GRVTY, for its first merch and apparel release.

The inaugural collaborative release from the online audio distribution platform and music sharing website serves to introduce an ongoing series of collection releases with underground designers who share the same progressive ethos. Dubbed the “Pure & Wondrous Sounds” collection, the special range conceived at the start of the pandemic sees GRVTY prepare street leaning apparel majorly influenced by music and its ability to empower, help us escape, cope, and heal.

GRVTY founders Marshall Tan and Orlando Urbina drew from the vast variety of music they consumed while quarantined in New York, expressing their sonic journey through waveforms, speakers and messages about music. Comprised of sweatshirts, T-shirts and vinyl slipmats, imagery is underscored by phrases like “There Will Be A New Day And A New Song, Play on,” “Exalted, Sonically,” “Endless Loop Harmonix,” “Futuristic Frequencies And Advanced Vibrations” and “Pure & Wondrous Sounds.”

Check out the lookbook for SoundCloud’s “Pure & Wondrous Sounds” collection above and head over to GRVTY’s website to shop the range now.

 View this post on Instagram


Choose your own sonic adventure.⁠⠀ ⁠⠀ @soundcloud x @grvty⁠⠀ ⁠⠀ #scdrops⁠⠀ ⁠⠀ Get yours at the link in bio.

A post shared bySoundCloud (@soundcloud) on

 View this post on Instagram


@GRVTY + @SOUNDCLOUD – The “Noise Research” Protective Capsule ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When levels reach immeasurable heights, you want to know your sound equipment is safe, protected from water, sweat, interfering electromagnetic fields and other possible sources of damage. The perfect case to protect all essential equipment as you prepare to exit your comfort zone into uncharted territory. Good luck. Available online tomorrow @ 12pm EST. ?

A post shared byGRVTY (@grvty) on

For more contemporary fashion, Fear of God ESSENTIALS Fall 2020 continues the focus on wearability, comfort and timelessness.
Source: Read Full Article