KELLOGG'S fans are fuming after several stores have completely run out of stock of the new white chocolate Coco Pops, just five days after launch.
Shoppers say supermarkets in Sheffield, Cheltenham, Devon, Southampton and Aberdeen have already completely sold out of the cereal.
In other areas, boxes are flying off the shelves and lots of supermarkets now have a very limited supply.
On top of that, some budding entrepreneurs are selling boxes on eBay for a whopping £8, although it doesn't appear any have sold yet for this price.
That's three times the £2.99 price you'd spend in Tesco and quadruple the £2 price in Asda.
But disappointed shoppers have taken to Twitter to complain about not being able to get their hands on a box of the new cereal.
Stephanie said: "Hey do you know if any stores in Lanarkshire area have the white choc Coco Pops? Checked a couple and no luck. @AsdaServiceTeam".
Asda replied saying that some should be available in those stores next week.
Aimee has less luck. She said: "I’ve rang every Tesco and Asda in a 10 mile radius and none of them stock white choc Coco Pops. Pure false advertising, I’m fuming".
And Connor had the same issue. He said: "Ngl [Not going to lie] I’ve been to two Tesco’s and two Asda’s searching for these white choc Coco Pops and there are none!
"I’m actually right sad."