'Hamilton' on Disney+ had much larger audience in July than any Netflix content
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Disney+ scored big with its debut of "Hamilton" on July 3 — bigger than anything streaming supergiant Netflix put out that same month.
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Variety Intelligence Platform exclusively obtained numbers from 7Park Data that point out a massive margin between the viewership of the filmed musical and other popular content from major streamers each month.
37% of the researcher's panel of American viewers reported having watched "Hamilton," while the next highest percentage went to Netflix's "Unsolved Mysteries," which under 14% reported having viewed.
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Additionally, 7Park's numbers do not include mobile viewing, and Apple TV+'s Tom Hanks vehicle "Greyhound" was also not included.
The top five were rounded out by Netflix's "The Old Guard" (10.6%), Amazon Prime's "Hanna" (9.6%) and Hulu's "Palm Springs" (8.1%).
The musical's audience also serves as the largest amassed by a single program over the course of a month this year, per 7Park Data's reporting of Disney+, Netflix, Prime Video, Hulu and Apple TV+ — other streamers like HBO Max and Peacock were not included.
The outlet also shared the same data for June, in which the title with the highest percentage of viewers — Netflix's "Space Force" — reached only 8.3% of the panel.
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While Disney doesn't offer exact viewership numbers on its streaming titles, CEO Bob Chapek has reported that "Hamilton" spurred a boost in subscriptions to the streaming service.
Similarly, app analytics firms reported a massive jump in downloads of the Disney+ app, tracking downloads to be over 70% higher than the average over the four weeks in June.
7Park uses a census-balanced panel from between 15,000 and 25,000 US households to track unique viewers on a daily basis, as well as how long viewership of a title lasts.