John Lewis and Waitrose slash 20 per cent off period underwear prices
John Lewis and Waitrose slash 20 per cent off prices of period underwear amid campaign to end VAT charges for customers
- Department store is the latest brand to join the Say Pants to the Tax campaign
John Lewis and Waitrose have announced a 20% reduction to the price of their period underwear.
The department store is the latest retailer to join the industry’s Say Pants to the Tax campaign, which aims to absorb the VAT charge for customers in an effort to make period products more affordable.
It will lower the price of over 30 different kinds of period underwear at its stores from next week.
John Lewis said it was ‘the right thing to do’ and would provide ‘a much-needed boost for customers looking for ways to save on essential sanitary products’.
Nicki Baggott, sanitary products buyer for Waitrose, said: ‘It’s a no-brainer that period underwear should be classed as a period product.
John Lewis and Waitrose have announced they will reduce the prices of their period underwear by 20%
The retailer is the latest to join the industry campaign ‘Say Pants to the Tax’ and absorb VAT on period products
‘It’s the right thing to do and will help our customers save money on everyday essentials.’
Waitrose previously absorbed the 5% charge on other sanitary products until the so-called ‘tampon tax’ was abolished by the government in 2021.
The Say Pants to the Tax campaign was launched by Marks & Spencer (M&S) and period underwear brand WUKA earlier this month.
Both supermarket giant Tesco and M&S have already announced they will be reducing the prices of their period underwear ranges.
A public letter with 70 signatories, including Sainsbury’s, Primark and Mountain Warehouse, has called on the Financial Secretary to the Treasury Victoria Atkins to reclassify period underwear as a period product.
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