Kanye West Finally Made A Decision To End His 2-year Partnership With GAP

Kanye West is still firing shots at Gap after ending his partnership with the company flat-out saying he’s the only one who can save the brand and belittling their execs in the process.

Weeks after taking shots at the Gap in since-deleted Instagram posts, Kanye West has terminated his partnership with the clothing company.

The Wall Street Journal reported on Thursday that Gap Inc. and West, who goes by Ye, are “not aligned” in their partnership. The “Famous” rapper confirmed the news when he shared a “notice of termination” on his Instagram Story on Thursday.

According to The Wall Street Journal, Gap Inc. is winding down its partnership with Kanye West, saying the company and Mr. West are “not aligned” in how they work together.

The notice — sent from West’s legal team to Mark Breitbard, Gap brand’s president and chief executive, and his attorney — alleges that “Gap has abandoned its contractual obligations” of its original agreement in June 2020.

In 2020, West announced that his Yeezy fashion brand would collaborate with Gap for adult and kid’s clothing to be sold at the chain’s stores the following year. According to the Wall Street Journal, Gap was to sell 40% of Yeezy Gap apparel in its brick-and-mortar stores during the third and fourth quarters of 2021.

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“Notably, Gap does not dispute that it has failed for over two years to sell a single Product in a single Gap store, including any of its 500+ stories in America,” said the notice West shared on Instagram. “Nor does Gap dispute that it has failed for over two years to open a single dedicated store anywhere in the world.”

Kanye West joined CNBC to discuss terminating the partnership with GAP.

“I’m not going to argue with people that are broker than me about money.”

“They have a lot of commitments to China. We wanted to do localized manufacturing which is completely possible with the factories I’m buying here in California. We can actually bring industry back to America.”

An attorney for Kanye West, who goes by Ye, told The Associated Press that a letter has been sent to the clothing chain Thursday seeking to terminate the contract between Gap and West’s company, Yeezy.

In the letter that West’s lawyer shared with The AP on Thursday, it said that Gap failed to meet obligations in the pact, including distributing merchandise to Gap store locations and creating dedicated YZY Gap stores.

“Gap left Ye no choice but to terminate their collaboration agreement because of Gap’s substantial noncompliance,” said Nicholas Gravante, West’s attorney with Cadwalader Wickersham & Taft, in an emailed statement to the AP. “Ye had diligently tried to work through these issues with Gap both directly and through counsel. He has gotten nowhere.”

Gravante said that Gap’s failure to comply with the terms of the contract has been costly. He said West plans to begin opening Yeezy retail stores.

Gap confirmed that the pact was ending in a memo to its employees.

“Simply put … while we share a vision of bringing high-quality, trend-forward, utilitarian design to all people through unique omni experiences with Yeezy Gap, how we work together to deliver this vision is not aligned,” Mark Breitbard, president and CEO of Gap Brand told employees in the memo. “And we are deciding to wind down the partnership.”

The company plans to continue to sell the Yeezy Gap products that were in the pipeline.

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Sources: AP News, TMZ Sports, Los Angeles Times, The Wall Street Journal

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