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L’Oréal is bringing inclusivity to the makeup chair in 2023.
The beauty behemoth announced on Jan. 3 that the brand will be releasing the world’s first handheld lipstick applicator designed for people with limited hand and arm mobility.
L’Oréal-owned Lancome will pilot the ultra-precise computerized applicator, called HAPTA.
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The tool was displayed recently at the Consumer Electronics Show (CES) 2023 in Las Vegas.
"For L’Oréal, the future of beauty is inclusive," L’Oréal Groupe CEO Nicholas Hieronimus wrote in a statement.