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McDonald’s ending Happy Meal subsidy, possibly increasing price in 2021
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Happy Meals may cost more in 2021 as McDonald’s has announced it will be ending a decades-long subsidy program in the new year. The brand disclosed the information internally last week.
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The subsidy for the iconic kid’s meal averaged to about $300 a month per restaurant. However, it will be ending January 1, 2021.
“We recognize this subsidy has been in place for many years. However, it is no longer fueling growth in the way it once was,” a message viewed by FOX Business from U.S. leadership to its franchisees stated.