Morrisons is giving customers free sunflower seeds this week as part of weekly shop

Morrisons details their community support programmes

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Morrisons hopes its customers will take home a free pack of seeds when they next shop at the supermarket. Shoppers can grow the seeds at home and watch them transform into sunflowers.

Morrisons has started to give away millions of packets of sunflowers at its stores.

Posting on both Instagram and Twitter, the supermarket said: “We’re giving away millions of packs of sunflower seeds in our stores, for you to grow at home.

“Pick up a free pack on your next shop.”

With spring finally here and warmer weather on its way, Morrisons wants to encourage its customers to be hopeful that better days are ahead.

In its campaign video for the seeds, called ‘Make Good Things Happen’, Morrisons said: “It’s a little thing that might lead to a good thing.”

Morrisons has a group of what the supermarket calls “community champions” across the UK, who are currently working with schools, care homes, and community groups to distribute the packets of seeds and carry out planting.

The free seeds initiative was sparked by a community champion called Rose Morgan.

She said: “Everyone is emerging from lockdown in different ways and I wanted to give customers fresh hope and food for the heart by putting smiles on as many faces as possible.”

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In a video posted to Morrisons’ Twitter page, Rose added: “We all need hope, especially in the times in which we’ve had to face.

“So we at Morrisons are doing our bit to make good things happen.”

Only one packet of seeds is available for each customer, but Morrisons has said that if a school or community group would like more packets, the school or group’s representative can ask their local community champion for help.

Morrisons began handing out the packets at the start of this week and they are subject to availability at every UK store.

Customers’ opinions were divided on Morrisons seeds initiative, with some expressing their delight over the campaign, while others believed the supermarket should be focusing on other things.

One customer wrote on Twitter: “Lovely to see.”

“How exciting, I will be sure to look out for these when we next go in! My little boy loves to grow flowers!” another customer added.

Meanwhile, some customers wanted Morrisons to give priority to the welfare of animals in its supply chain. One person wrote: “Make good things happen for chickens. Sign the Better Chicken Commitment. End animal cruelty in your supply chain!”

Another customer added: “This is all well and good but please, do something about the animal abuse in your supply chain.”

In other Morrisons news, the supermarket this week opened outdoor dining areas in 108 of its stores across England, including one in Wales.

Customers can now eat food from Morrisons’ cafés on site, instead of taking it away elsewhere.

Shoppers can choose from a menu jam-packed with meals, from a full English breakfast to a hearty fish and chips.

The supermarket also has an afternoon tea for two deal, costing only £10.

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