When is Amazon Prime Day 2023 – October Big Deals Day announced | The Sun

AMAZON Prime Day is coming back for 2023 – a second time.

Following on from the huge two-day sale in July, Amazon has confirmed that there will be a second Prime Day in October full of big deals.

  • Amazon deals – shop here

Amazon Prime Day has now becoming one of the biggest staples of the deals calendar.

Provided you're signed up to Amazon's perks-filled subscription scheme, for 48 hours you can get your mitts on all sorts of items for a lot less than usual.

During the most recent sale in July, Amazon Prime members were treated to a stunning range of price drops across tech, home and gardening, home appliances, fashion and beauty.


Amazon device deals: Save on Echo Dots, Studio and Buds

And now we've had confirmation that we'll get a second 'Prime Big Deals Day' this autumn.

To find out more about Prime Day 2023 and what you should expect, read below.

When is Prime Day 2023?

Prime Day will be took place on Tuesday 11th and Wednesday 12th of July in 2023.

But that two-day smash event was only the first of two Prime Days that are happening this year.

In early August, Amazon confirmed that, just like in 2022, there will be a second event in October, which this time they're calling Prime Big Deals Day.

Best live deals ahead of Prime Day

Prime Day isn't until October, but you'll still find some deals to snap up on the Amazon website right now.

Indeed, it's always worth keeping an eye on what's listed on the retailer's deals page – at any one time, there's a decent discount on a big-name product of some kind or other.

  • Amazon deals – shop here

When is Amazon Prime Big Deals Day?

Amazon's next Prime Day event will be taking place in October – but at this point in time, that's all we know.

Although the retail behemoth has confirmed that Prime Big Deals place will be happening during the same month it did during 2022, they haven't specified which days yet.

Based on previous years, we're 99% positive it will fall on a Tuesday and Wednesday.

How long will Prime Day 2023 last?

The first Prime Day in 2023 took place across two days in July – this is the absolute standard for Amazon's Prime-exclusive event, they always run for 48 hours.

Within that time, you should expect deals to come and go, with some 'lightning'-style offers appearing sometimes for just an hour.

We definitely recommend you keep a close eye on the deals page of Amazon's website or look at the latest listings on our best Amazon Prime Day deals page.

Last year the store surprised us by rolling out a second Prime Day sale in October – we're curious to see whether the same will happen this year.

What's the difference between Prime Day and Big Deals Day?

Unless Amazon have something epic tucked away up one sleeve, there's no practical different between Prime Day and Prime Big Deals Day except for the name.

Our guess is that they've come up with the latter to distinguish it as a separate event – one that is clearly aimed at drawing in customers who have been saving their cash for the normal Black Friday spend.

How do I get access to Amazon Prime Day deals?

If you want to shop the Amazon Prime Day deals, you'll need to sign up to become an Amazon Prime member, which you can do here.

Amazon's subscription service comes with a lot of perks, including free next-day delivery (and even same-day delivery in certain postcodes).

You can also get access to Prime Video, Amazon's ever-growing streaming service of movies and TV shows.

Amazon also offers members early access to its 24-hour 'lightning' deals (something that's ramped up dramatically during Prime Day itself).

Of course, Prime comes with a cost: £8.99 a month, or £95 a year for a 12-month plan – but it also has a 30-day free trial period.

That's more than enough time to cancel if you fancy picking up some exclusive bargains during Prime Day.

Unsurprisingly, Amazon doesn't make the cancellation process easy – but we've got step-by-step instructions in our how to cancel Amazon Prime article.

What Amazon Prime Day deals to expect?

Shoppers can expect the best price drops to come from Amazon's own devices, including Echo Dots, Fire tablets, Ring video doorbells and Kindle e-readers.

But it's not just Amazon smart devices that are typically on sale during Prime Day – you can also pick up subscriptions such as Audible,Amazon Music Unlimited and Kindle Unlimited for much less than usual.

Like Prime, these services come with a 30-day free trial period, but that often gets extended to three months.

But it's not just Amazon's own products that get slashed during Prime Day.

Look out for some impressive drops on big-name items, whether that's Elemis cleansing balm or the Shark Anti-Hair Wrap Cordless vacuum cleaner.

Speaking about this year's event, Jamil Ghani, vice president of Amazon Prime said: “This year, we’re making it simple for members to find the best deals, from personalized deal recommendations to Alexa reminders. It’s never been easier for Prime members to shop, save, and make the most of Prime Day.

What deals were available last October Prime Day?

We saw an epic range of price drops during the second Prime Day of 2022.

There were discounts across tech, home and garden, beauty and cosmetics, and much more.

We saw Amazon devices like Echo Dots, Ring Doorbells and Fire TV sticks drop to super-low prices, while prices on appliances from the likes of Shark and Ninja were also slashed.

On top of that, Amazon cut prices of subscriptions services like Audible, Amazon Music Unlimited and Kindle Unlimited.

We're keeping our fingers crossed we'll see the same kind of bargains pop up during Prime Big Deals Day.

Our tips for finding the best deals this Amazon Prime Day

IT might be tempting to dive in and snap up LOADS of items, but here’s how you can guarantee you’re getting a good deal on Amazon.

PREPARE Research the items you want to buy and find out the cheapest price. Websites like PriceSpy, PriceHistory and CamelCamelCamel will give you historical data on prices so you can see how much you should pay. You can also set up price alerts to let you know when the cost drops.

CHECK CAREFULLY Use FakeSpot to check whether the item is genuine or not. The site scans the reviews to see if they're "reliable" or not so you can decide whther you trust the seller.

TRIAL IT FIRST Sign up to the 30 day Amazon Prime trial to take advantage of the Lightning Deals and free delivery. But remember to cancel the subscription before the trial is up or you'll be charged the full £79.

SHOP NOW TO SAVE TIME Put the items you want in your basket ahead of Black Friday so that when the deals drop on June 21, all you'll have to do is pay.

What is Amazon Prime Day?

Amazon Prime Day has been around for several years now, and it's a firm fixture in the sales calendar.

It was originally launched in 2015 to celebrate Amazon’s 20th birthday but has since evolved into a cult-like sale a bit like Black Friday or Cyber Monday.

It usually lasts for a couple of days, with many new deals appearing on the second day.

You can expect to find low prices on Amazon's own-brand items, along with plenty of branded goods and household names across a variety of departments – with brands

In fact, pretty much every last product category under the sun gets included in the Prime Day sale.

Of course, there's a catch: read on to find out how to claim these exclusive Prime Day deals.

Amazon Prime Day history

Here's a run-down of the dates that Amazon Prime Day has taken place since its inception in 2015:

  • 2015: 15 July
  • 2016: 12 July
  • 2017: 11 July
  • 2018: 16-17 July
  • 2019: 15-16 July
  • 2020: 13-14 October
  • 2021: 21-22 June
  • 2022: 12-13 July
  • 2022: 11-12 October
  • 2023: 11-12 July

Amazon Prime vs Black Friday: which is best?

Amazon Prime Day is one of the busiest sales event of the summer.

But in terms of length, scale and discount quality, Black Friday is the reigning deals period of the year.

You'll find terrific price drops during both sales – and it's not impossible that some Prime Day offers may well match those you find during Black Friday in November.

But remember, the Prime Day deals are only available to people who have signed up to Amazon Prime, while Black Friday deals are available to all.

When is the next Amazon sale?

The next Amazon sale will, in all likelihood, will be Prime Day.

While dates haven't been confirmed yet, the two-day Prime-exclusive sale has historically always been scheduled in for mid-July.

That's little more than a month away, and we think it's pretty unlikely Amazon will play host to any major kind of sale before then.

That being said, you'll always find various discounts listed on the retailer's deals page.

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