Kobe Bryant killed in helicopter crash: How ex-Los Angeles Laker reinvented himself after NBA
From long before he retired from the NBA, Kobe Bryant had his sights set on extending his superstardom into the business and entertainment world.
While still playing, the Los Angeles Laker co-founded a private investment fund to back tech, media and data companies. But he didn’t reveal his involvement until years later.
His business ventures quickly grew into an economic force, fueled by his heralded work ethic, a series of savvy investments and creative flair.
Bryant died Sunday in helicopter crash near Malibu that killed five people.
After winning the Oscar in 2018 for a short film inspired by a poem he wrote when he retired from basketball, Bryant was ebullient and reflective.
“It’s a hard thing for athletes to start over,” Bryant said after the Oscars. “You have to begin again.”
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His reinvention was swift. By September 2019, his investment firm, Bryant Stibel & Co., had more than $2 billion in capital under management.
“I understand the importance of building value and being smart with your finances,” Bryant told USA TODAY in September.
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