Holly Willoughby fans compare her Freeze the Fear with Wim Hof outfit to Willy Wonka

Holly Willoughby left Freeze the Fear fans in hysterics with her unusual outfit choice that viewers likened to Willy Wonka.

The 41-year-old is hosting Freeze the Fear with Wim Hof alongside Lee Mack, where celebrities undertake a series of challenges in freezing conditions.

However, viewers were distracted by the This Morning presenter’s fashion choices as it reminded them of Johnny Depp’s version of Willy Wonka.

Appearing in black round glasses and a matching burgundy ski jacket and hat, the mother- of-two did appear in similar colours and style to the chocolate factory maker in the film.

One unimpressed viewer took to Twitter and wrote: “Seriously….what am i watching…..Holly's bad impression of a Johnny Depp as Willy Wonka, and people jumping in cold water …jeeeez #FreezeTheFear.”

Another person added: “Holly Willoughby doing Willy Wonka cosplay #FreezeTheFear.”

While a third penned: “Holly channeling Willy Wonka #FreezeTheFear.”

However, a few fans loved the black circular frames and wanted to know where the presenter had bought them from.

One viewer asked: “@hollywills I’m watching freeze the fear… and am loving the sun glasses and was wondering were they are from…thank you.”

Holly has admitted that she originally gave her husband TV producer Dan Baldwin the idea for the series after she introduced him to Wim’s practices.

He pitched the idea to BBC bosses where celebrities are subjected to the Dutch star’s methods which include cold water therapies.

The extreme conditions can positively impact the mind and body by being immersed in freezing cold water.

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Wim is supervising the show and supporting the celebrities as they rise to the extreme physical and mental challenge.

The celebrities appearing on the show are Gabby Logan, Professor Green, Tamzin Outhwaite, Alfie Boe, Owain Wyn Evans, Patrice Evra, Dianne Buswell and Chelcee Grimes.

The first episode saw all the celebrities jump through a hole into a frozen lake. Holly took several weeks off filming ITV’s This Morning to film the challenging BBC series with Lee Mack earlier in the year.

At the time she praised ITV bosses for allowing her to pursue her other career endeavours which include starting a new business, Wylde Moon.

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