Phillip Schofield red-faced as This Morning caller says he refused autograph
Phillip Schofield was left blushing on today's This Morning, when one caller revealed the ITV star had refused to give his daughter an autograph.
During the Spin To Win competition, Phil, 58, and Holly Willoughby, 39, got in touch with a caller in Bristol.
During the chat, the duo heard the contestant happily shout to his daughter: "I'm on the telly!"
Holly asked the caller for his daughter's name, which he revealed as "Honey".
The ITV presenter exclaimed: "Aw, what a beautiful name!"
Suddenly, the caller admitted himself and his daughter had an encounter with Phil many moons ago, when he presented a radio show in Bristol.
He said: "She met Phillip many years ago when he was on Radio One."
The caller explained they "followed" Phil to a hot air balloon in Bristol, as he prepared to present a radio segment.
He added: "She asked you for your autograph and you said 'no, you were too busy'."
Phil, who had been smiling throughout the story, suddenly let his face sink in horror, as he realised he had denied the young girl an autograph.
Taking to Twitter, viewers were floored by the awkward exchange, as they watched Phil's reaction from their living rooms.
"‘My daughter asked you for your autograph but you said you were too busy'. Ouch Phil #ThisMorning," one fan wrote.
"Caller… ‘my little daughter asked for your autograph, Philip, but you said no I'm too busy!' Classic, Phil's face…" penned a second.
"Hahaha too busy for an autograph. You call him out fella," added a third.
And a fourth exclaimed: "Oooh, Phil. Who'd have thought you'd treat autograph hunter like that?!"
Determined to make amends, Phil ripped a page out of his script and scribbled a personalised autograph for Honey.
Holding the notepaper up to the camera, Phil wrote that he was "not too busy this time" as he shared the apology letter with his fan.
Gesturing to the bag of goodies the caller had won in Spin to Win, Holly added: "Well send you the autographs anyway."
This Morning airs on weekdays at 10am on ITV.
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