Phil and Holly's lolly: How This Morning stars built a '£22m empire'
Phil and Holly’s lolly: From Garnier to M&S, car ads and bed linen – how This Morning stars have built a ‘£22m empire’
- Phillip Schofield and Holly Willoughby have netted huge deals over the years
- Holly has lucrative deals with Dunelm, M&S and Garnier, while Phillip has had deals of his own over the years, including with car dealership We Buy Any Car
- But the pair could be risking their own empires amid reports of a falling out
Holly Willoughby and Phillip Schofield are instantly recognisable as the King and Queen of daytime television, and their position has reportedly earned them a combined multimillion pound empire.
But in light of the This Morning hosts’ ‘off-air feud’, the pair could be in danger of damaging their individual fortunes.
The duo are said to be ‘not as close as they once were’ and barely speak off camera now as their friendship cooled amid a recent string of controversies including ‘Queue-gate’ and Phillip’s brother, Timothy, being convicted of child sex offences.
With fans having now picked up on the pair’s apparent rift, today they vanished from a promo video for the ITV’s show’s 12 at 12 competition in subtle format change.
During Friday’s show, hosted by Alison Hammond and Dermot O’Leary, the pair spoke about what’s coming up on next week’s show including the 12 by 12 competition which is usually hosted by Holly and Phil with the help of Josie Gibson.
Phillip – who’s had a string of feuds with other former co-stars – recently spoke out on the reports their relationship, telling The Sun: ‘The last few weeks haven’t been easy for either of us. As I have said before, Holly is my rock,’
In light of the This Morning hosts fallout, the pair could be in danger of damaging their individual fortunes
The ongoing tension risks breaking not only their TV partnership, but the many business deals they have individually curated over the years.
Here, we take a look at how the pair rocketed to the spotlight, and how their deals have kept them afloat.
The pair initially became a duo on Dancing on Ice from 2006 to 2011 when she was replaced with Christine Lampard. However, she took over the role again in 2018.
Just three years later, in 2009, Holly came to replace Fern Britton on the popular ITV daytime show.
According to reports, they are now paid £730,000 per year for This Morning. Their salaries are topped up by their earnings with Dancing on Ice, which is thought to net them an additional £200,000 each per series.
Shock: As social media erupted with comments about the pair’s on-screen interactions, some noted the changes in Holly’s social media account
Tensions: The pair are said to be ‘not as close as they once were’ and now barely speak off camera as their friendship cooled amid a recent string of controversies
Away from Phil, Holly also reportedly made £370,000 for Take Off With Bradley Walsh, while she netted £300,000 for appearing on Wim Hof’s Superstar Revival.
Holly’s TV gigs are paid through Roxy Media Ltd, which she owns 80 per cent of. Her husband of 16 years, TV producer Dan Baldwin, owns the remaining 20 per cent.
Last year, it was reported that the company was worth £1,432,039, and it had made a whooping £700,000 in just one year.
Holly also sells jewellery through her company Wylde Moon, with necklaces up for sale for up to £450 and candles which could set you back £65.
It is though that Holly’s lucrative deal with home furnishing store Dunelm Mills bagged her £1million.
The TV star now has her own range available at stores across the country, which was launched last summer.
It is though that Holly’s lucrative deal with home furnishing store Dunelm Mills bagged her £1million
The bedding options start from £40, while scatter cushions in the collection start at £22.
PR expert Andy Barr previously told FEMAIL: ‘Based on similar celebrity fashion deals, we’re probably looking in the regions of £1m for a set deal over a set time period (say for 2 or 3 years) [for the Dunelm deal] – all in all, it’s not looking too bad for Brand Willoughby.’
Holly is said to have taken home around £750,000 from Garnier in 2021.
She has recently been announced as an ambassador for the brand again, alongside Alex Scott and Davina McCall.
Holly is said to have taken home around £750,000 from Garnier in 2021
She was previously involved with the company back in 2017, when she appeared on numerous adverts in a UK-wide campaign.
Marks and Spencer
PR guru Andy Barr believes Holly’s deal with M&S earned her a cool £950,000, a sum that has increased since.
Holly has her own line with the retail giant which features a variety of dresses, tops, jeans and shoes.
PR guru Andy Barr believes Holly’s deal with M&S earned her a cool £950,000, a sum that has increased since
The 42-year-old regularly shares snaps of her collection on her Instagram account, racking up millions of likes from her followers
The 42-year-old regularly shares snaps of her collection on her Instagram account, racking up millions of likes from her followers.
PR expert Andy Barr previously told FEMAIL: ‘Holly represents a big-brand marketer’s dream. She has mass-market appeal across multiple audience, including mums, dads, and even grandparents, and has an inspirational work ethic that brings on board the slightly younger generations too.
‘Brand Willoughby is also far less risky than many of her peers in the television and broadcasting world, many of whom have struggled (often through no fault of their own), such as Ant & Dec and Philip Schofield.’
It is thought Holly earned over £1million for her book Reflections with publishing company Penguin.
It’s also estimated that she takes home a cool £35,000-a-pop when she does speaking engagements.
Phillip – We Buy Any Car
Phillip is best known for presenting This Morning, but also presents smaller shows on ITV including Mr & Mrs, Beat the Star, and gameshow The Cube.
However, he has also been known in recent years as the frontman of We Buy Any Car.
Last October, Phillip was dropped from his lucrative We Buy Any Car deal over ‘queuegate’.
Last October, Phillip was dropped from his lucrative We Buy Any Car deal over ‘queuegate’. He and Holly were accused of ‘jumping the queue’ to see the late Queen Elizabeth laying in state ahead of her funeral last September.
Phillip has appeared in countless tongue-in-cheek ads for We Buy Any Car since striking a deal worth a reported £1m with the company in 2017.
However, We Buy Any Car, which purchases second hand vehicles for cash, was among several brand’s teased in the wake of the scandal, with memes changing their branding to We Jump Any Queue shared widely on social media.
‘Next week they’re [We Buy Any Car] shooting a new campaign and he’s [Schofield] not involved in it,’ a source told The Sun at the time. ‘There’s clearly a feeling within the company that he’s just not the right fit for the future and his contract will be allowed to expire.
‘It has been a very successful partnership but it’s time for a change.’
Phillip released his autobiography, Life’s What You Make It, back last year. The book became an instant bestseller, netting him a tidy reported sum of £1.45million.
Fistral Productions, which deals with all of Phillip’s media and presenting gigs currently sits on a reported fortune of £2,464,251.
Phillip released his autobiography, Life’s What You Make It, back last year. The book became an instant bestseller, netting him a tidy reported sum of £1.45million
However, the figures are a reported loss of £14,993.
Fistral Properties, which is Phillip’s property business, also reported it was £72,000 in the red last August.
Back in 2021, it reported losses of £23,066 and £35,692 during its first year of trading in 2020.
However, it boasts £1million in properties and £21,035 of cash on its books.
Phillip first launched his own boxed wines back in 2020, but the venture has not netted him much success.
Last October, his Waitrose wine range was removed from the shelves for good, as customers branded the 61-year-old presenter’s alcohol brand ‘beyond saving’ and claimed they couldn’t drink it.
‘It’s simply beyond saving’: Phillip Schofield’s Waitrose wine range has been listed as unavailable on the supermarkets website
Throwback: Phillip decided in 2020 to put his vino tasting skills to good use by launching his own range of wine boxes
Phillip decided in 2020 to put his vino tasting skills to good use by launching his own range of wine boxes.
But it has now be discontinued, with Waitrose saying: ‘It’s absolutely normal for us to review our selection from time to time. We haven’t sold this wine for a while.’
PR guru and talent agent Carla Speight told The Sun Phillip’s reputation has been ‘seriously damaged’, and that he needs to separate himself from the scandal with his brother.
‘Queue-gate was damaging, and the additional damage from his brother’s prosecution and impending sentencing will mean he’s got a lot to do to separate himself from that and rebuild his good reputation and career’, she said.
‘If he does this with his fans at the heart of his rebuild, he will come back from this.’
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