The truth about Chip and Joanna Gaines’ new hotel

Good news, Magnolia fans! Chip and Joanna Gaines have their latest business venture all lined up. The Fixer Upper stars will be renovating a historic building in downtown Waco, TX, and turning it into their very own hotel. The Gaines shared the news on their personal Magnolia blog in a post titled, “Our Next Project.” 

It seems that even with everything else on their plates, like launching a TV network and managing retail and dining destination Magnolia Market at the Silos (also in their hometown of Waco), the HGTV stalwarts still aren’t quite busy enough. This latest project definitely looks to be their biggest (and most exciting) one yet.  

Chip and Joanna Gaines want to help guests feel at home

The boutique hotel will be located just a few blocks from Magnolia Market, so at least it’ll be an easy commute for the busy couple. Joanna Gaines wrote on their blog about their shared passion for emphasizing “the value of home,” noting that she and Chip went full force with this latest project because it connects everything the couple is the most passionate about: “home, hospitality, and restoration.”

The mother of five acknowledges that it may seem as though she and Chip are taking on more than they can handle, but she readily admits the couple has come to realize over years of working on several projects simultaneously that this is just who they are. The hotel, then, is another chapter in an ever-expanding story. 

Chip and Joanna Gaines are planning a boutique hotel steeped in history

They write, “That is our dream for this hotel—that it would serve as an extension of the way we feel about our own home and all it represents to us, and that every guest who comes to stay would experience that same sense of belonging and community.” 

Renovations will begin soon on their chosen space, a 53,000 square foot former county office building which is almost 100 years old. Chip and Joanna are intent on preserving the building’s history, with Joanna noting they are looking forward to bring the space back to life. They were also amazed by how much of its unique architecture is still intact. The family is aiming to open their as-yet-unnamed hotel in 2021, with Joanna concluding their post, “We truly cannot wait to host you here in Waco!”

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