M&S navy dress sells out for a second time
M&S does it again! Brand’s £45 navy midi dress loved by influencers sells out for a SECOND time after being brought back by popular demand
- Marks & Spencer’s £45 navy smocked midi dress has sold out twice online
- Flowing summer staple features statement sleeves and a fitted shirred bodice
- Influencers and shoppers went wild for the dress and it was brought back
- But it sold out again within days, leaving customers asking for another re-stock
Marks & Spencer has sent shoppers into a frenzy with a stylish summer frock that has sold out twice online.
The £45 smock dress ticks some of the season’s biggest trends with its close-fitting shirred bodice, statement sleeves and a mid-length hemline.
The frock, which looks strikingly similar to a £255 style by celeb-approved brand Sleeper, has proved a hit with influencers across the UK.
M&S must-have! Marks & Spencer has sent shoppers into a frenzy with a stylish summer frock that has sold out twice online. The £45 smock dress ticks off some of the season’s biggest trends with its close-fitting shirred bodice, statement sleeves and a mid-length hemline
Dressed up with somewhere to go! British influencer styled the dress with sandals and jewellery from M&S – and changed up the silhouette with a statement Gucci belt
The high street chain announced last week the dress had been brought back by popular demand – but within days it had already sold out for a second time.
Customers were quick to call for it to be restocked for a second time, with one posting: ‘If there is (crazy) demand you should get more made. These milk maid dresses are extremely popular because they look good on real people.’
Another added: ‘I bought this as soon as it was on sale, you’ve got to be fast.’
A third wrote: ‘Only just showcased this dress and the medium to large sizes already sold out?’
Photos showcase the dress’s versatility, with influencers and customers wearing it with everything from strappy sandals to trainers.
Stepping into summer! M&S content creator Sophie Hines wore the flowing dress with slide-on shoes and a pair of shades to create the perfect breezy summer ensemble
Relaxed: London-based social media creator Denis wore the sleeves of her smock dress down over her shoulders and added a contrasting white handbag
Strike a pose: Instagram influencer Hayley Johnston leaned into the pared back style
It could also be cinched at the waist with a statement belt or accessorised with a sunhat.
The description on the M&S website, the retailer explains: ‘For a modern take on the prairie trend, look to this minimal midaxi dress.
‘It has a regular fit, with a close-fitting shirred bodice and overall smock silhouette. Long sleeves with elastic at the cuffs add statement volume.’
The style looks similar to one released by high-end brand Sleeper, which is loved by stars including Emma Roberts and Millie Macintosh.
Popular style: The frock, which looks strikingly similar to a £255 style by celeb-approved brand Sleeper, pictured, has proved a hit with influencers across the UK
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