Nestle axes low-sugar chocolate bars after admitting Brits don’t like the taste – The Sun
NESTLE has axed its “breakthrough” low-sugar chocolate bars — after admitting that Brits don’t like the taste.
Milkybar Wowsomes were launched two years ago but “underwhelming” demand has forced a re-think on how to meet calls for healthier treats.
The bars were the first to use a modified type of “hollow” sugar crystals.
The idea was there was about a third less sugar because the molecules were full of holes.
Nestle said: “Wowsomes did not meet consumer expectations in terms of price point and taste.
“We have learned a lot from the launch of Wowsomes and we have developed an even higher-performing, more versatile and affordable sugar- reduction technology.
“We are now concentrating efforts on a rapid rollout of this solution.”
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