Bud Light has not posted on social media for more than a WEEK

Bud Light loses its fizz: Beer giant has not posted on social media for more than a WEEK amid Dylan Mulvaney partnership that sparked furious backlash

• They haven’t tweeted since April 1 or posted on Instagram since March 30 
• Company skipped out on ad-heavy NCAA Tournament title game 
• Mulvaney’s sponsorship was meant to boost sales during March Madness 

A week after causing controversy with their sponsorship deal with transgender activist Dylan Mulvaney, Bud Light has yet to post anything new on social media. 

The decision to work with Mulvaney appeared to anger some loyal customers  including country singer Travis Tritt, who made the decision to remove all of the products from his tour bus and Kid Rock, who angrily shot at several cases of Bud Light. 

The beer giant’s last tweet came on April 1, when they posted: ‘Beers on us? Must be game time. For a chance to win, cheer on your team with #EasyToEnjoySweepstakes in the replies.’

While they have gone a few days without tweeting in the past, the @BudLight is typically fairly active, as are their other regular social channels. The feed had tweeted 10 times in the prior seven days and is usually active during large sporting events.

On April 2, the next day, Mulvaney posed a video across her social media channels announcing the deal and promoting a contest that gave drinkers a chance to win $15,000. The Instagram video currently has over 11,000 comments, many of them unhappy with the promotion.

A week after causing controversy over their sponsorship deal with transgender activist Dylan Mulvaney, Bud Light has yet to post anything new on social media. Mulvaney initially posted the sponsored content April 2

The company’s most recent tweets come from April 1, having skipped out on the NCAA Tournament title game and just a day before the partnership with Mulvaney was announced

Given that the partnership with Mulvaney was unveiled during March Madness, the annual NCAA basketball tournament, it’s notable that the brewer did not at all tweet during the University of Connecticut’s victory over San Diego State in the championship game on April 3.

The famous beer also hasn’t posted on their main Instagram feeds since March 31 and have not posted to Facebook since March 30. 

Bud Light’s parent company, Anheuser-Busch, has also gone without posting since April 1. 

Mulvaney has broken her silence saying ‘it’s hard to see the light now’ after ‘the week I’ve been having’ hitting back at critics in a defiant song after receiving backlash for both the Bud Light partnership and her Nike bra deal. 

She captioned the clip that has 1,001,171 plays: ‘It’s hard to see the light right now. This song felt fitting for the week I have been having. All is well. Cheers.’

The post was of her singing ‘No One Is Alone’ by Stephen Sondheim, from the musical Into The Woods.

Mulvaney – who uses the pronouns she or they – posted the video yesterday to her 1.7 million followers. 

DailyMail.com has reached out to a spokesperson for Anheuser Busch, the beer’s corporate parent, for comment. 

Bud Light last posted to its Facebook page on March 30

Their last Instagram post, which now features thousands of angry comments, came on March 30. Two days later, Mulvaney posted sponsored content involving the alcoholic beverage

Dylan Mulvaney told social media ‘it’s hard to see the light now’ as she posted a defiant song amid the backlash against Nike for sponsoring her 

The TikTok star sang the famous No One Is Alone by Stephen Sondheim, from the movie Into The Woods

In a series of posts on Tuesday, Dylan Mulvaney shared video and images wearing Nike leggings and a sports bra

The singer said ‘Grandpa is feeling a little frisky today’ after discovering that trans content creator Dylan Mulvaney was working with the beer company

The 52-year-old Rock, real name Bob Ritchie, posted the footage online April 3 and said after shooting the cans: ‘F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day.’ 

Several former customers filmed themselves pouring the beer away – down the sink and toilet – while others emptied their fridge of the product into bins. 

But some fans of Mulvaney said that they ‘loved’ the direction Bud Light was going to be more progressive. 

But the company has stood behind the TikTok star, who has been accused of dressing in a childlike way,  with more than 10 million followers, with Anheuser-Busch saying the cans were a personal gift to her.

They added that she is one of the hundreds of influencers that the company partners with. 

In a statement, the spokesperson said: ‘From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.

‘This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.’

The decision to work with Mulvaney, who posted a video advertising the beer company’s March Madness contest offering customers a chance to win $15,000, has caused a huge backlash.

Conservatives were quick to slam the decision, with many saying that the beer maker was pushing ‘gender propaganda’.

Mulvaney was given a beer can with her face printed on it to celebrate her 365 days of being a woman – something which infuriated Tritt in a post he made on April 5.

Country singer Tritt added that there were ‘many other artists’ who are doing the same but were not coming forward out of fear of being ‘ridiculed and canceled’. 

Tritt has a combined following of 700.3k followers, compared to Mulvaneys 1.7million on Instagram alone. 

He admitted that he had been on tour with Budweiser – one of the many brands under the Anheuser-Busch umbrella – in the 90s. 

Mulvaney, who identifies as a woman, announced the partnership Saturday as part of the beer company’s promotional event for the NCAA March Madness tournament

Tritt also had his Wikipedia page changed, which appears to be mocking his decision to pull the products from his tour bus 

The multi-award-winning artist added: ‘That was when Anheuser-Busch was American owned. 

‘A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.’

Tritt appears to be referring to Belgian company InBev and American Anheuser-Busch agreeing to combine in 2008, with Budweiser as their flagship band. 

He then took aim at Ru Paul’s Drag Race and Jack Daniels, posting a picture on his social media saying: ‘All the Jack Daniels drinkers should take note.’

Mulvaney, who has not yet had gender-reassignment surgery, is currently on hormones to help her transition into a woman – and has been documenting her change ‘into girlhood’.

PR experts previously told DailyMail.com that the decision to change their marketing so drastically was like ‘setting their loyal fanbase on fire’. 

Several former customers filmed themselves pouring the beer away – down the sink and toilet – while others emptied their fridge of the product into bins.

Mulvaney has earned hundreds of thousands of dollars, won allies in the White House, and is elbowing her way into the world of Hollywood celebrities.

Her rise among social media influencers was apparent last month when Vice President Kamala Harris wrote her an anniversary letter to celebrate her ‘365th day of living authentically.’

She’d already met the boss, President Joe Biden, at the White House, in October.

It comes after the controversial star signed her third deal in a week with Nike Women, causing backlash on the sports brand following the Bud Light saga.

She posted videos and photos on her Instagram page in which she modelled a pair of Nike leggings and a sports bra, and tagged Nike Women while linking to the products’ pages.

The controversial star signed her third deal in a week with Nike Women, causing backlash on the sports brand following the Bud Light saga

Dylan Mulvaney could earn as much as $100,000 per month pushing brands like EOS, CeraVe and Crest, industry insiders told DailyMail.com

Mulvaney made it clear that she was being paid for the sponsorships, and while it is unclear exactly how much she received insiders estimated that she could be making more than $50,000 per paid post.

Dylan Mulvaney’s Paid Partnership Deals  

• Nike Women
• Bud Light
• Ole Henrikson
• Plaza Hotel
• Soda Stream
• Mac
• ASOS
• Eos
• Crest
• Kate Spade
• Ok Cupid
• Svedka Vodka
• Urban Decay
• CeraVE
• Native
• Neutrogena
• Mugler
• Mylo
• Amazon Prime
• Aritzia
• Charlotte Tilbury
• Olay
• Kind
• Kitchen Aid
• Maybelline
• Motorola US

Neither Mulvaney nor Nike responded to DailyMail.com requests for comment, but they have both been facing more outrage about using a trans star to promote a women’s line by feminists.

Nike did, however, post an Instagram comment to a recent post encouraging supporters to ‘be kind.’

“You are an essential component to the success of your community! We welcome comments that contribute to a positive and constructive discussion,’ they wrote. 

‘Be kind… Be inclusive… Encourage each other… Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted.’ 

In her latest Nike posts, Mulvaney appeared in a pair of black skin-tight leggings and a white sports bra, and could be seen striking yoga poses in a sunny backyard.

A video showed her dancing about the yard in her bare feet doing mock workouts while an upbeat song played over the performance.

Many slammed the decision, asking why they did not use ‘real women’ for the campaign, and others said it looked like the trans influencer was mocking women – something that she has been accused of before.

But others were more positive about the change, saying: ‘How can someone be this majestic and gorgeous??’ or ‘Girl you have no business being so god damn perfect.’

Her appearance on Ulta Beauty in October led to controversy and calls to boycott the cosmetics firm. Critics called her ‘misogynistic’ for ‘appropriating’ womanhood.

Likewise, a post about Tampax feminine hygiene products left some viewers shocked and confused. Two replied: ‘Is this a joke?’ She is frequently bashed for referring to the vagina as a ‘Barbie pouch’.

Conservatives were again quick to slam the decision by Bud Light, with many saying that the beer maker was pushing ‘gender propaganda’.

 She became known on TikTok for her ‘days of girlhood’ series, which has 10.8 million followers, in which she can be heard discussing things that she believes are ‘accessible’ to her as a trans woman

The company has been hit with a barrage of complaints, with many customers filming themselves pouring the liquid away  

Dylan Mulvaney sparked new controversy with her paid sponsorship for Nike Women

In celebration of Mulvaney’s first year of being openly transgender, Bud Light sent a can with her face printed upon it

Trans woman Dylan Mulvaney modeled a pair of leggings and a sports bra for Nike in a new ad

There was plenty of praise for Mulvaney with supporters of the transgender community saying the partnership between the two promoted diversity and inclusivity

It comes after the Vice President for the company’s marketing bragged about making it a ‘strategic priority’ to make sure women are represented.

Alissa Heinerscheid told Forbes: ‘Female representation is a personal passion point of mine’ before adding that they are mindful that Bud Light as a brand has been everything to everyone, and as a result, we’ve not been (mindful) about where it shows up.’

The company used the wife of Miles Teller, Keleigh, and the actor himself in the advert for the beer in what they dubbed a ‘new era’ for Bud Light.

Heinerscheid added: ‘When we looked at this job to be done, attracting new drinkers, we started out with who we are and what do we stand for.

Several former customers filmed themselves pouring the beer away – down the sink and toilet – while others emptied their fridge of the product into bins

In one bizarre posting to TikTok, Dylan explains how she had been carrying around a selection of feminine hygiene products despite not being capable of menstruating

‘We’d been pretty inconsistent in our messaging over the years, and we need to establish who we are and consistently message this in years to come. We’re excited to see what 2023 brings.’

It is unclear if Heinerscheid herself is behind the decision to plug Mulvaney, or if it was influenced by Marcel Marcondes who is the Global Chief Marketing Officer for AB InBev – Bud Light’s parent company.

The Bud Light and Nike partnerships come as Mulvaney announcing that she was working with women’s designer fashion company Kate Spade.

Each time Mulvaney endorses a cosmetic, credit card or fashion brand, she earns $75,000 — and perhaps double that when posted on Instagram as well, said Assil Dayri, a social media expert and founder of AMD Consulting Group.

That adds up to as much as $1 million a year for Mulvaney, who is represented by Los Angeles-based Creative Artists Agency (CAA), according to estimates provided by industry insiders. 

Mulvaney made the announcement herself on Instagram during the beer company’s promotional event for the NCAA March Madness tournament

The University of Pittsburgh reportedly paid $26,250 for a Mulvaney speaking appearance this month, according to the campus newspaper.

She also rakes in the cash by selling pink sweaters for $54 each, in her girlhood-themed merchandise range.

In the past, Mulvaney has been accused of ‘womanface’ by some feminists, who claim she is play-acting the parts of a woman she enjoys, with none of the misogyny faced by females on a day-to-day basis.

She became known on TikTok for her ‘days of girlhood’ series, which has 10.8 million followers, in which she can be heard discussing things that she believes are ‘accessible’ to her as a trans woman.

They include finding love, being a performer, having a family and being a mother.

Recently, the trans poster girl revealed how her personal relationships have fallen apart, that she struggles to get a date — and is still to be kissed ‘as a girl’.

ANHEUSER-BUSCH PRODUCTS:

BEER

Budweiser

Bud Light

Kona Brewing Co

Michelob Ultra

Stella Artois

Estrella Jalisco

Busch Beer

Natural Light

Landshark

Presidente

Hoegaarden

ShockTop

CRAFT BEER

10 Barrel Brewing Co

Appalachian Mountain Brewery

Blue/Point

Breckenridge Brewery

Cisco Brewers

Devils Backbone

Elysian Brewing

Four Peaks Brewing

Golden Road Brewing

Goose Island

Karach Brewing

Balanced Omission Brewing

Platform

Red Hook

Square Mile Cider

Veza Sur

Virtue Cider

Wicked Weed Brewing

Widmer Brorthers Brewing

Wynwood Brewing

CANNED DRINKS

Babe

Cutwater Spirits

Hi Ball Energy

Nütrl

Ritas

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