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High streets face Black Friday sales flop as 11m hunt bargains online

29/11/2019

‘The things we do for a good deal on the kids’ Christmas presents’: Black Friday bargain-hunters queue from 3.50am to start their shopping with some stores slashing prices by as much as 80 per cent

Stores across the UK are slashing prices by up to 80 per cent for Black Friday today to win over shoppers
Today sees push for TVs, tablets, smart speakers and household appliances with £2.53bn predicted spend
An estimated 77% of Black Friday gift purchases will be made on the Internet – compared to just 23% in shops

Retailers are braced for a record £2.5billion Black Friday bonanza today – with 11million bargain hunters expected to head online in search of the best deals.

An estimated 77 per cent of Black Friday gift purchases will be made on the Internet – compared to just 23% in shops, a PwC survey of almost 2,000 Brits showed.

Website spending will treble compared to an average day, but experts say non-food shops will be quiet.

Pictured: A Black Friday shopper leaves Wigan Tesco Extra shortly after 5am this morning with a wide screen TV

Members of the public queuing outside JD Sports on Oxford Street in London this morning to hit the Black Friday sales

Wigan Tesco was a hive of excitement at 5am today, with shoppers seen picking up wide screen TVs

Stacks of widescreen TVs on display in a nearly empty Tesco Extra in Bolton at 6.15am this morning

Meanwhile, the rest of Oxford Street in London was a picture of calm with no queues outside other major stores this morning

Online spending will hit £1.1bn today – around three times higher than an average day – a Centre for Retail study for VoucherCodes said.

The £2.53bn predicted spend on the high street an online, 3.4% more than last year, could make Black Friday the biggest ever.

Although much of the total spend will be spent in bricks and mortar stores, online shopping is driving the increase.

Last year’s event saw Carphone Warehouse receive an order every 4.3 seconds.

Meanwhile, John Lewis sales peaked from 6-7am in a pre-work web rush and Currys PC World computer purchases rocketed six times higher than the year before.

Black Friday had seen shoppers scuffle over bargains in stores in 2014 after the US shopping phenomenon on the day after Thanksgiving arrived in the UK.

But similar scenes aren’t likely this year, analysts suggested.

PwC said: ‘Black Friday is now an online phenomenon. In-store crowds and queues from the early years of Black Friday have disappeared.

‘Websites spreading deals across more days has reduced the delivery and website complaints of the past.’

Professor Joshua Bamfield, director of the Centre for Retail Research, said: ‘There were fights outside shops a few years ago, but Black Friday is expected to be quiet in stores this year, so shops are not laying on extra staff.’

Staff at the Amazon UK’s warehouse get ready for Black Friday in their 1million square foot fulfilment centre. The company predicts this year’s event will be their biggest ever

Santa’s Grotto: The huge warehouse, in Dunfermline, Fife, is the size of 17 football pitches

An extra 1,500 seasonal workers hired at one of its Scottish sites in the run-up to Christmas

The GMB union has said the ‘eye-watering profits’ the company makes off the back of Black Friday mean it should pay its seasonal and permanent workers more

Meanwhile, the big retail chains said they had brought in extra stock to prepare for the big day.

Debenhams said: ‘Black Friday will be our busiest online day of the year, with demand almost twice that of our next busiest day.

‘Shopping generally is shifting from stores to online, as footfall data shows, but across the whole year, 80 per cent of our sales are in stores.’

Currys PC World owner Dixons Carphone said: ‘We have more stock than ever and an easy website. We’re confident our customers will find the best Black Friday deal, however they shop.’

Website spending will treble compared to an average day, but experts say non-food shops on the high street will be quiet

How to bag a REAL Black Friday bargain: As a Which? report warns today’s offers may not be what they seem, Femail provides a definitive guide on how to snap up the best (genuine) deals

By Clare Coleman for the Daily Mail

For those who’ve somehow managed to miss the banners, adverts and all-round hullabaloo, Black Friday — the American post-Thanksgiving, pre-Christmas discount frenzy that’s been adopted by the British High Street — falls today.

But while once we saw it as a welcome import for getting early festive season deals, cynical marketing tricks and pseudo-bargains have made it even harder for consumers to work out whether these savings are genuine or just sneaky ways of getting us to part with our cash.

In fact, according to research revealed by consumer champion Which?, that tracked prices for 12 months, a worrying number of last year’s Black Friday ‘deals’ were actually cheaper, or available for the same price, if you’d not bought them on Black Friday.

For those who’ve somehow managed to miss the banners, adverts and all-round hullabaloo, Black Friday falls

Which? kept an eye on the prices of 83 products on sale on Black Friday (November 23) last year, from six months before the retail bonanza until six months after.

It looked at deals on big ticket items from retailers, including Currys, PC World, Amazon and John Lewis, and found that only four of the products it researched were cheaper on Black Friday than at any other time in that 12-month period.

Many had been cheaper or the same price on at least one day in the previous six months, and three-quarters were cheaper or the same price at some point in the six months after Black Friday.

Richard Headland, editor-in-chief at Which?, says: ‘We’ve repeatedly shown that the majority of products available as Black Friday ‘deals’ are actually cheaper or the same price at other points in the year.’

Tempting looking discounts on the payday before Christmas are not to be sniffed at. But you need to keep your wits about you to pick your way through the maze and here’s how…

WATCH OUT FOR THE BIG GUNS JUMPING THE GUNS

This year, many stores, including John Lewis, Boots and Amazon, started running promotions before the big day itself, stretching from last Friday until next Monday, offering shoppers a full ten days to get their hands on cut-price merchandise.

As it happens, research from previous years suggests that many consumers wait until the day itself to be sure they are looking at the full range of options.

And, far from taking to the streets, most of them spend from the comfort of their homes.

Some retail giants steadfastly refuse to be drawn into the fray — Marks & Spencer, Selfridges, Ikea and Primark among them

In 2018, the UK’s online retail association estimated that a staggering £1.49 billion was spent on online deals in the UK on Black Friday, up 7.3 per cent on the previous year.

Some retail giants steadfastly refuse to be drawn into the fray — Marks & Spencer, Selfridges, Ikea and Primark among them.

But most retailers, from Argos and Superdrug to Monica Vinader and ASOS, are taking part again this year.

Even some that had dropped the practice have come back into the fold.

For three years, supermarket giant Asda did not take part in the promotion after images emerged in 2016 of shoppers fighting over cut-price televisions in its stores. But it has announced a string of discounts this year.

However, according to Which?’s research, when it comes to Black Friday, a deal is rarely all it seems.

While it stresses that none of the retailers taking part are doing anything illegal in the way they’re promoting Black Friday discounts, Which? urges shoppers to beware of being swept up by the marketing frenzy.

THE AMAZON EFFECT

Amazon is the retailer responsible for bringing us Black Friday in the first place, but according to Which? it is among the worst offender when it comes to deals that don’t quite live up to expectation.

Last year it proudly proclaimed that the Amazon Echo (2nd Gen) was on offer at £54.99, an impressive 39 per cent off. But Which? says it was actually cheaper than that on at least 13 occasions before Black Friday.

Amazon has since challenged the Which? research saying: ‘The claim from Which? with regard to Echo is false and we have made this clear in our response. Amazon customers were not able to buy the Echo (2nd gen) device cheaper before Black Friday 2018.’

Last year it proudly proclaimed that the Amazon Echo (2nd Gen) was on offer at £54.99, an impressive 39 per cent off

If you are thinking about making any purchases, Mr Headland suggests visiting pricechecker website uk.camelcamelcamel.com first — you just paste in the link of the item that you’re looking at and it will tell you how the price has changed over time.

Take the Ring Video Doorbell that is retailing for £119 in Amazon’s Black Friday promotion that is currently running.

CamelCamelCamel shows that a little over a year ago you could have picked it up for £95.20 on the site. Amazon told Which?: ‘We seek to offer customers great value thanks to low prices all year round as well as a number of fantastic seasonal deals events.’

HOW TO FOIL THE BLACK FRIDAY SCAMMERS

So what are people looking for when it comes to Black Friday bargains?

According to research carried out by SEMrush, which collects data on internet searches, in October 2019, looking at all the searches in the UK that specified a product and the words ‘Black Friday’, the top ten most commonly searched products were Nintendo Switch, Airpods, PS4, Dyson, Xbox One X, Apple Watch, PS4 Pro, iPad, Xbox one, iPhone 11.

Olga Andrienko, head of global marketing at SEMrush, said: ‘While many are predicting that Black Friday may be slow this year, our information shows that searches [and, consequently, purchases] are likely to be up. It’s tech deals that prove most popular, as people aim for laptops, earbuds and games consoles at knockdown prices.’

With such big ticket items comes a danger of Black Friday scams, according to research from Barclays, which found victims lose an average of £661.

Ross Martin, Barclays head of digital safety, advises: ‘Make sure that you do your research and safety checks to stay ahead of scammers.’

Be wary of deals that look too good to be true and take your time over a purchase. Don’t enter your card details into a website if you don’t see the padlock sign that denotes a secure connection, and keep a close eye on your bank account to spot any fraudulent transactions quickly.

ARE THE BEST DEALS REALLY FOUND ONLINE?

‘We haven’t spotted any significant differences in discounting between the high street and online on Black Friday,’ stresses Which?’s Mr Headland. But, as he points out, an online purchase can offer better consumer protection.

Most High Street shops offer sales returns, but if you purchase online there’s a cooling-off period within which you can cancel your order. That starts the moment you place the order and ends 14 days from the day you receive your goods.

During that time, you can cancel your order if it hasn’t yet been shipped, or return it unopened (although you may be liable for the cost of returns).

Most High Street shops offer sales returns, but if you purchase online there’s a cooling-off period within which you can cancel your order

The Which? research shows you can never be sure if your purchase will be cheaper later on. But to get the best deal before Christmas, look for a retailer that will price-match.

A Currys spokesperson said: ‘We price-match all year and offer increased choice during Black Friday which is when we have the most deals on at once.’

John Lewis said: ‘Our commitment to being Never Knowingly Undersold means that we continuously monitor and match the prices of our high street competitors throughout the year.’

Other retailers offer a fixed percentage discount across everything in the store or on the website.

While there’s no guarantee these will be great deals, the chances are you’ll be able to get a discount on something you’ve had your eye on, rather than just whatever stock the retailer is trying to shift.

BUY ONE, GET ONE TREE!

If you are trying to curb your impulse shopping in order to be more eco‑aware, a raft of eco-conscious retailers are determined to turn Black Friday green this year with feel-good incentives.

Jewellery brand Missoma, has a Black Friday sale in partnership with Tree Sisters, a UK charity that aims to boost tropical reforestation projects.

Enter BF25 when you buy online at missoma.com and you’ll get 25 per cent off and a forest tree will be planted on your behalf.

All-natural skincare brand BYBI (available at bybi.com and Boots) also pledges to plant ten trees for every BYBI skincare bundle of products purchased between November 28 and December 2. Trees will be planted in the Amazon.

GENUINE DEALS WITH UP TO 65 PER CENT OFF

MEN’S STYLE

50 % off

Was: £59.95

joules.com

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35% off

Was: £75

burton.com

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60% off

Was: £49

simoncarter.net

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30% off

jigsaw-online.com

Was: £165

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WOMEN’S STYLE

30% off

jigsaw-online.com

Was: £135,

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25% off

stridandmiyu.com

Was: £60

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50% off

ghost.co.uk

Was: £145

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40% off

qvcuk.com

Was: £185

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25% off

lkbennett.com

Was: £450

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30% off

wallis.co.uk

Was: £36

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50% off

joules.com

Was: £169

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30% off

monicavinader.com

was: £150

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50% off

debenhams.com

Was: £110

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TOYS

20% off

halfords.com

was: £49

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49% off

johnlewis.com

Was: £12

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50% off

thetoyshop.com

Was: £59.99

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50% off

hamleys.com

Was: £30

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57% off

very.co.uk

Was: £69.99

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50% off

houseoffraser.co.uk

Was: £18

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TECH

65% off

boots.com

was: £340

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40% off

cuckooland.com

Was: £89

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20% off

johnlewis.com

Was: £159.99

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Black Friday 2019 is finally here! Annual shopping extravaganza hits the UK with Amazon leading the way – and here’s our pick of the deals you can’t afford to miss

After two weeks of build up, Black Friday is finally here.

As many as 11million British bargain hunters are expected to head online in search of the best deals of the festive season, with discounts available on everything from coffee tables to lipsticks.

An estimated 77 per cent of Black Friday purchases will be made on the Internet compared to just 23 per cent in shops, according to a survey by PwC released yesterday.

The combined £2.53billion expected to be spent on the high street and online marks a 3.4 per cent increase on last year and could mean this Black Friday is the biggest Britain has ever seen.

So to help you make the most of the amazing offers – and to save you the stress of battling high street crowds – FEMAIL has trawled online retailers to find the very best bits around.

AO.com, Robert Dyas, JD Willaims and Habitat have all come through with incredible reductions. Some are offering as much as 60 per cent off.

Meanwhile Amazon – which was responsible for bringing US import black Friday to the UK – continues to impress with deals on everything from duvets to power drills.

BEAUTY & GROOMING

The Acqua di Parma gift set is an ode to the rich history behind the iconic Colonia Eau de Parfum. Each of these nourishing men’s toiletries is infused with the charming zingy-citrus lemon and soothing lavender notes of Colonia for an energising aroma that will carry you all day.

The epitome of glamour, this must-have gift set is an obvious choice for any woman with a soft spot for luxury. Comprising of three opulent Eau de Parfums’, the Michael Kors Gold Collection Gift Set will allow her to enjoy moments of complete decadence. Inspired by the beauty of gold, this fragrance gift set will make every day sparkle.

Clarins’ Pick-Me-Up Essentials gift set is filled with a selection of must-haves that will make a beautiful gesture for any woman who loves luxurious beauty. The Clarins gift set has been carefully chosen to work perfectly together to form an expert 4-step routine that will benefit your current beauty collection.

5 in 1 treatment restores dry damaged hair, improves hair texture and shine, hydrates and deeply conditions and treats split ends and tames frizz.

The Sparkle & Shine Gift Set features the Rose Gold Glitter Slant Tweezer paired with the warm, blushing rose gold glow of our ProCurl Lash Curler. Luxe, faux-snakeskin travel bag in a soft rose-petal pink included

Combat the signs of ageing around the eyes with SHANGPREE Gold Black Pearl Eye Mask, a soothing hydrogel mask infused with a potent blend of minerals, amino acids and proteins.

London’s hottest wellness destination Glow Bar will be knocking a massive 45% all infrared single and multi-pack sessions. This means you can grab Kendall Jenner and Rhianna’s favourite wellness treatment from just £22. For those that have the treatment regularly, they will also be slashing prices on sauna packages. Enter GLOWFRIDAY at checkout to redeem the offer.

With multiple beauty awards and world’s firsts to its name, UTAN specialises in tan with a focus on health and wellbeing. Loved for its high-preformance formulations with superior ingredients like its signature organic DHA, the brand is committed to bring you the most innovative tanning products in the world.

SmileDirectClub straighten your teeth with a personalised programme of clear aligners you manage yourself at home. To claim the deal, customers need to use the code ‘GRINSAVINGS2019’ when they book an appointment at a SmileShop, either in store or online.

Super Facialist Rose Hydrate Brighten & Refine Facial Scrub delicately cleanses and exfoliates skin, effectively removing dead skin cells and impurities.

100% natural, antioxidant and omega-rich cleanser feels incredibly indulgent and smells beautiful thanks to its blend of precious floral Jasmine, Neroli and Ylang Ylang, with fatty-acid rich Jojoba, Apricot Kernel and Sweet Almond this lightweight, efficacious cleanser actively nourishes the skin while deep cleaning, ensuring skin is left feeling nourished and hydrated with a healthier, more radiant-looking complexion.

GIVENCHY have dressed the signature genuine leather case of Le Rouge in a vibrant red adorned with a beautiful white-gold floral pattern taken from Claire Weight Keller’s first Givenchy show, commemorating the emblematic colours of the Lunar celebration whilst creating a striking couture accessory.

Swinton Park Country Club & Spa is a “stylish spa in a glorious location”, says The Good Spa Guide, which awards it five bubbles. With this offer, you can get a spa treat including afternoon tea or dinner with champagne and parklands access. Use BLACKFRIDAY5 to redeem the offer.

Vegan sugar waxing kit includes: 75g Pure Fine Talc, 250g wax, 3 spatulas (2 big & 1 small) and 15 re-usable strips & 100ml Soothing Mist.

Three classic essentials no well-groomed man should live without.

Transform your eyes with the power of Black Magic! Designed for after-hours seduction, our ultimate mascara combines drama, volume and curl with a carbon-black finish to intensify your lashes like no other. The curvaceous brush lifts lashes for a 90-degree curl, while remaining conditioned, supple and defined with colour that stays true and really lasts.

A baked highlighting powder subtly adding a warm hue to your complexion for a natural, radiant glow. Whether you want to achieve an all over illuminating finish or simply highlight certain points,Beyond’s lightweight texture glides onto skin effortlessly, creating a healthy, flawless skin finish.

This special gift box is filled with a selection of exquisite bath and body brands – the perfect get well soon treat.

Indulge in luxurious skincare thanks to this mask kit, containing five essential life-savers for your face and eyes.

This trio of products is the ultimate solution against adult acne. They were specifically designed to tackle spot production, reduce oil production, calm redness and re-balance moisture.

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FASHION & ACCESSORIES

Get ready to impress in this stunning lace swing dress. Featuring an all-over lace detailing and creating the most elegant finish. Whether you’re spending the day at the races or attending an evening event, this dress will complement you perfectly.

Your favourite Ella Lace has expanded into nightwear this season. This Pretty Secrets Ella Lace maxi-length robe features long sleeves and waist ties accentuated with delicate Ella lace detailing to the sleeves and centre front. Pair with the Ella Lace pyjama set or chemise to complete the Ella Lace nightwear look.

Red longline shirt with pretty lace detail that’s perfect for going from day to night.

Kurt Geiger London reinterprets the shoulder bag to bring you this ultra-luxe design. Arriving in textured silver with an eagle charm at the closure, Shoreditch Mini Cross Body is styled with ring detailing around the edges of the foldover closure and swings from a chain strap as a modern signoff.

Step up your sandal game this summer in these bold and daring flatforms. Featuring a bang on trend chunky platform, these babies are pool party perfect.

Make accessorising effortless, our hand-painted leather personalised handbag makes a luxurious go-to accessory for the fashion-savvy.

Infused with 90’s throwback appeal, Fila’s Disruptor II arrives in a playful shade of pink. The classic silhouette is made with premium leather, and vintage Fila branding embellishes the tongue, sidewalls and heel.

This Joules Jacquelyn Scarf is a soft and sumptuous classic jacquard scarf that’s fully reversible with contrasting patterns and colours. Featuring a traditional frayed edge and oozing Joules charm. Warm and stylish too.

This two-piece set from Lulu Guinness includes a Fenella holdall featuring two top handles, a detachable, adjustable cross-body strap, a zip closure and an expandable interior for extra space, plus a matching cosmetic pouch with a zip top fastening.

The Jockey® Women’s Indigo Immersion Top is a lightweight jersey knit top that is ultra-soft and breathable. This loose fitting, women’s shirt has a tie-dye print and flowy sleeves.

The Jockey® Women’s Indigo Pant is made from a ultra soft, lightweight sweatshirt-style fleece. This women’s lounge pant has an adjustable drawstring waistband, and features dual side pockets for added convenience.

This printed maxi dress from Onjenu London features 3/4 length sleeves, a flattering wrap-style bodice that ties at the waist and pleat detailing on the skirt.

This wristwatch has a gunmetal stainless steel bracelet with a stainless steel case and a black dial. The AX2086 Armani Exchange mens watch also has the 2 years manufacturer warranty certificate.

Introducing yet another terrific analogue mens timepiece which is manufactured by Casio. This model incorporates a black stainless steel bracelet and a stainless steel case as well as a black dial.

Here we have another fantastic analogue mens watch which has been manufactured and designed by Emporio Armani. It sports a black leather strap with a stainless steel case that compliments the grey dial.

Kurt Geiger London’s Cade Chelsea Boot effortlessly blends wearable comfort with modern refinement. The black upper makes for simple styling and features elasticated inserts at the side panels and a pull tab at the heel for easy on/off.

Easy to wear our Personalised Slim Men’s Brushed Silver Cuff is made from polished 925 Sterling Silver giving a matt appearance.

Once part of the 1987 adidas Fitness collection, the Powerphase has recently enjoyed a return to the forefront of streetwear, and here it returns in a sumptuous leather guise. The famous silhouette is decorated with classic branding throughout, complete with an EVA midsole and a split cupsole underfoot

This soft cotton tee from Fred Perry is detailed with a fine stripe design and is finished with a signature Laurel Wreath to the chest.

HOUSE & GARDEN

The Jacobs saffron yellow fabric upholstered storage bench combines form and function in a compact and curvy design. The ottoman can be placed at the end of the bed, in the hallway or provide extra seating at the dining table.

A fresh and dazzling take on a classic design, the Siya gold metal LED chandelier is a show-stopping piece that transforms a hallway or living space.

The Wiltons charcoal wool fabric 2 seat sofa has a contemporary style that’s great for modern homes. With clean lines, generous proportions and soft, pillowy back cushions, it doesn’t compromise on comfort.

Saucepan sets come in all looks, qualities and prices, but if you’re in the market for a high-quality, solidly made, incredibly hard-wearing set – without wanting to pay top-of-the-range prices – Prestige’s 5-Piece ThermoSmart Pan Set fits the bill perfectly.

Probably the most recognisable of all kitchen stand mixers, the iconic KitchenAid Artisan Stand Mixer has been finished in smart matte black to give it contemporary appeal, and comes with a 4.8 litre glass bowl to go with its deserved reputation for speed, efficiency and flawless performance.

Blending all Nespresso’s knowledge and expertise, this versatile, intelligent VertuoPlus Red Coffee Machine brews a perfect cup of coffee or crema-rich espresso every time, at the touch of a button.

This stunning Double Cocoon Swing Seat is perfect for those lazy summer days allowing you to relax in comfort. With room for two or space to spread out on your own, the well-padded, polyester cushions in taupe provide a comfortable place to gently swing away a sunny afternoon.

This Weber Master-Touch 57cm Charcoal Barbecue is only available for a limited time & comes in an iconic red to make the perfect Christmas gift. The inclusion of the Gourmet BBQ System grate offers endless barbecuing possibilities & its generous size will cook for eight.

Featuring a removable ivory colour crock pot, which can be taken straight to the table for serving, the Swan SF17021CN 3.5L Retro Slow Cooker is ideal for serving up hearty meals for friends and family.

These generous bedspreads from Heal’s are made from luxurious cotton velvet and dyed in beautiful, rich colours.

The simple yet stylish Crinkle vase plays with texture, design and colour.

The fine-blown character of Authentis ensures that the aroma and bouquet of wine is transferred to the taster in a perfectly authentic way.

Reassurance for allergy sufferers, now with an incredible £180 off. Enhanced with Anti-Allergen Complete Seal, this lightweight, flexible cordless stick vacuum is perfect for pet owners and those with allergies. Glide from carpets to hard floors, go handheld to clean stairs and in the car, easily reach under furniture and fold down to charge wherever suits you.

Enjoy the sort of truly satisfying sleep that only comes from a completely clean mattress. Its powerful UV light sterilises as you clean, while its superior suction and dual filtration system ensure bacteria and allergens stay sucked up for good.

This 3560 phone from BT will help you avoid nuisance and unwanted calls while keeping in touch with the important people in your life.

Kunskapstavlan® intertwines art with knowledge to create beautiful Scandinavian prints for both adults and children. Learn about extremes such as the highest mountain, the longest river and the largest animal on land, including their measurements.

Let everyone know it’s Christmas time by hanging this beautiful winter wreath on your door. Featuring traditional green heather details amongst its ice blue pinecones, it’s the perfect touch of festive farmhouse elegance that you’ll want to keep up all season through.

A beautiful retro style sign mounted onto a wooden block with layered ply edges. The collection of inspirational words have been taken from our favourite literary quotes. ‘Obstinate headstrong girl!’ is from Jane Austen’s Pride and Prejudice and we think that being headstrong is a great quality!

The Kärcher SC3 easy fix makes light work of dirt, limescale and stubborn stains around the home, as well as keeping your hard floors clean and fresh.

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TECHNOLOGY

Space One Wireless delivers rich and authentic sound from an elegantly discreet pair of headphones. Ideal for the well-travelled, these incredible headphones allow you to experience pristine sound wherever you travel.

Featuring headphones along with a travel pouch and an airline socket adaptor, this set has everything you need for those long flights or lengthy car journeys. The portable and comfortable headphones have soft on-ear cups for comfort over prolonged periods of time while the foldable design makes it easy to store and transport while not in use.

The Daewoo Bluetooth Headphones let you enjoy your music without the wires and easily connect to your smart device via Bluetooth within 10m range for up to 5 hours continuous play from a single charge.

Inspired by KEF history, EGG brings high quality audio into the modern world. Easily able to turn the computer desktop into a high resolution listening suite, EGG can also be used as an upgrade for TV sound, outperforming soundbars through KEF’s near-six decades of experience.

The coolest bluetooth wireless speaker you will ever see. Personalise the mix tape labels with any text of your choice.

A stylish design with a colour-changing LED light display, this fun jukebox comes with a whole host of features which make it a versatile and valuable addition to your home.

The X-Cam Quadcopter is a striking large drone with HD camera and impressive 150m flying range. Film as you fly with this impressive stunt drone complete with built-in HD camera – great for capturing spectacular views as you take to the skies.

The Ring Video Doorbell 2 represents the next level in front door convenience and safety. With a motion-activated camera, two-way audio and 1080 HD video, you’ll always know who’s calling, while adjustable motion sensors mean you can adapt it to the specific needs of your home.

The Draper 18V Li-Ion cordless hammer drill is a well-balanced and fast charging drill useful for everyday jobs. With its ability to drill in to many different materials such as wood, masonry and even metal. This versatile drill is compact yet powerful.

The Sharp LC-24CHG6131KF Smart TV is perfect for a bedroom or kitchen. Squeezing lots of entertainment into a compact TV, you never miss your favourite shows with built-in catch up services from Freeview Play.

The flagship VIOFO model, the A129 Pro Duo 4K dash cam provides high quality ultra HD 4K for front camera recordings as well as the ability to connect to a rear camera to achieve dual-channel recording

Step into a world of superb gaming on this completely disc-free Xbox One S All-Digital edition. With a vast library of titles available, you’ll always have a new adventure waiting, and the 1TB hard drive can hold up to 60 games at any time.

Includes VR headset, the PlayStation camera & VR Worlds.

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FOR KIDS

Robo Wunderkind is a STEM robotics kit that gives children the opportunity to build their own robots and program them in a fun and playful way.

Tidying up your toddler’s play area is a doddle with this large star print storage basket from My 1st Years, a generously sized accessory that’s as stylish as it is practical.

Encourage learning with this totally roar-some dinosaur puzzle from My 1st Years! Featuring wooden blocks to place into the matching gaps, each puzzle piece will also reveal the names of the dinosaur when removed from the board.

Children love pretending to cook as well as cooking with Mum and Dad. What could be more fun than watching children play in their own wooden toy kitchens? Shoppers will need to insert code BLACKFRIDAY30 in order to get the 30% discount

Not since the past crazes of the Rubik’s Cube, My Little Pony, Cabbage Patch Kids and Space Hoppers has the children’s toy market seen a product that has captured the imagination of children as much as the range of inflatable bouncing toys from HappyHopperz®. Shoppers will need to insert code BLACKFRIDAY30 in order to get the 30% discount

This adorable villa includes 6 rooms, a garage and a balcony. Perfect for role play, our villa resembles a miniature version of an actual modern house. Shoppers will need to insert code BLACKFRIDAY30 in order to get the 30% discount

Don’t let the weather dampen their spirits: set on a durable sole with yellow trims at the topline, Animal Rainboot by Kurt Geiger London is here to encourage little ones’ sense of adventure with an animal-themed upper and a cute buckle at the side.

Kurt Geiger London suggests Mini Stoop for growing feet this season. Set in black with double buckles at the side, this ankle boot features a comfortable lug sole and luxe jewel embellishments at the tongue that she’s bound to fall hard for.

Work biker style into growing collections with Mini Stinger. Perfect for off-duty weekends, this kids’ Chelsea boot arrives in white with a studded upper and buckled strap, and rests on a low heel to add stability and durability underfoot.

Let your baby to follow in your footsteps, with this football gym for 0-24 months. Suitable from birth.

Incredibly soft and irresistibly cuddly, this lion will be the king of the toy box. Give a gift that will never be forgotten!

Every child will love to snuggle up under our personalised blanket, the perfect accompaniment to our super soft personalised cushions. Soft and neutral adventure road print, ideal for modern nurseries and bedrooms.

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