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KitchenAid just released its new Color of the Year, and you’re definitely going to want it

10/02/2022

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KitchenAid is known for its incredible cookware, namely its iconic stand mixer. It comes in a few colors. From matte black to bright red, there’s a color for every kitchen. However, on Thursday, Feb. 10, the brand is releasing its new 2022 Color of the Year: Beetroot.

Beetroot is a rich, vibrant magenta tone that will stand out on your countertop and in your cupboards. It’s now available in many of KitchenAid’s small appliances, including the Artisan Stand Mixer and the K400 Blender. However, you can only get the brightly colored appliances on KitchenAid’s website.

“At KitchenAid, we have always championed the power of color to fuel creativity,” Carley Smith, senior marketing manager for KitchenAid, said in a press release. “Beetroot is no different. This energizing and uplifting hue invites adventurous cooks of all skill levels to make every day more vibrant by feeding their insatiable appetite for new experiences in the kitchen and beyond.”

Another fun tidbit: If you live in Chicago, KitchenAid is teaming up with Stan’s Donuts to launch a limited-time-only beetroot-colored donut. You can order it at Stan’s or get the special treat via Goldbelly (they ship nationally) today through Feb. 13.

Take a look below at the newly released beetroot appliances, and pick one up for yourself before they sell out.

P.S.: Both ship for free.

Artisan Series Tilt-Head Stand Mixer in Beetroot, $499.99

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This mixer has 10 speeds that range from fast whipping to slow stirring. The tilt-head helps ensure all ingredients are mixed well, with minimal scraping on your end. It comes with 5-quart and 3-quart stainless steel bowls, a flex edge beater, a pastry beater, a coated subtle silver dough hook, a six-wire whip and a pouring shield. According to the product description, you can break butter with the pastry beater. Plus, it’s big enough to mix up six dozen cookies or make three loaves of bread in one single batch.

K400 Blender with Glass Jar in Beetroot, $299.99

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This KitchenAid blender features incredibly sharp asymmetric blades, a vortex-creating ribbed jar design and the brand’s Intelli-Speed® Motor Control, which automatically senses the contents in the jar and maintains the optimal speed for the best blend. There are also three presets: Ice crush, icy drink and smoothie.

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