Beauty trends for 2021: Experts predict what will be popular next year

When it comes to the world of beauty – like many other industries – this year has been a whirlwind.

Salons were forced to close their doors for a long four-month stint, having a devastating impact on professional livelihoods and businesses.

And, because we’ve been stuck at home for long periods of the year, people have been wearing less makeup than ever before but they’ve had more time to focus on their skin routines. Minimal makeup has dominated and a focus on fresh-faced skin has taken over.

But, with 2021 just around the corner, we’re looking ahead to bigger and better things. This year may not have boasted many memorable beauty trends but experts predict that there’s lots in store for next year.

Here’s what we can expect in the months to come…

Probiotics in skincare

We’re all familiar with probiotics for our gut health but Diane Ackers – a skincare expert for cosmeceutical brand Doctors Formula – says we will be seeing a lot more of it in regards to our skincare routines. 

She tells ‘I predict in 2021 we are going to see the rapid rise of probiotics in skincare – encouraging the skin to grow its own beneficial bacteria so becoming healthier and reducing inflammation.’

In the same way that probiotics treat and prevent problems in the stomach, they can calm skin by harnessing a surge of good bacteria to help cells flourish. This means probiotics are a great choice for those with sensitive skin.

Treatments to counteract ‘Zoom face’

Zoom has played a huge role in our lives during 2020 and, lets be honest, we’ve all been staring at ourselves rather than watching our friends and colleagues.

As a result of this frequent face time, people might feel like they want to improve the appearance of their skin or seek cosmetic changes.

‘I think continuing on from 2020, where people increasingly sought treatments to counteract the unflattering “Zoom face” seen on video calls will continue, with people continuing to seek treatments for the lower part of the face such as fillers and skin tightening treatments like Morpheus8,’ says aesthetic doctor David Jack.

The new mullet

We’ve seen it on Crystal Methyd on Drag Race and on Miley Cyrus – it looks like the classic 80s mullet has made a comeback in 2020 and this is something that will roll over into 2021.

Stéphane Ferreira from Live True London says: ‘The mullet has also started to reappear, however this is a new and updated version.’

She stresses: ‘Do not recreate the old mullet – instead add different lengths, add extensions and play with the colour to give it life and dimensions. It must also be styled in a rougher manner, not leaving it sleek and straight.’

Good skin health

Dr David Jack adds that skin health is also likely to be a key beauty trend, as people focus more on their own health as we (hopefully) start to recover from the pandemic.

And we are not just talking about our daily cleansers, but investing more in making our skin thrive – be it through supplements or small-scale treatments.

He says: ‘Supplements, and good, reliable skincare and subtle treatments will continue to be key elements of good skin health in 2021. And pigmentation treatments – which we find in clinic are a key issue patients enquire about – will drive the uptake of treatments such as Lumecca IPL.’

DIY treatments

During the first lockdown most of us (for the first time in our lives) were faced with the task of DIY waxing, eyebrow threading and hair-cutting.

But even as we approach the end of the year, people are still cautious about booking in for an up-close-and-personal appointment – so at-home treatments are growing in popularity.

Dr David Jack believes this will continue into next year, too.

He says: ‘At-home treatments will also continue to be popular, as people avoid travel and exposure, so treatments such as home peels, microneedling and home radiofrequency systems are likely to become big on the market.’

All-in-one products

There’s no denying that all the fiddly steps of our beauty routines can be a little time-consuming. But the good news is that it looks like products that combine different things will be on the rise in 2021.

Dermatologist Dr Harryono Judodihardjo, from Belgravia Dermatology Limited, says: ‘We anticipate that, as we began to see this year, more women will choose all-in-one products than single-active-ingredients.

‘These new all-in-one products save time and money, with application once in the morning and again at night, rather than having to invest in multiple items.’

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