Dame Kelly Holmes mocks £695 Balenciaga skirt by modelling a towel (and a stunning new blonde hairdo!) on Loose Women

• Dame Kelly Holmes modelled the cheap dupe live on Loose Women today 
• READ MORE: How supermarkets are creating High Street lookalikes you’ll love

Dame Kelly Holmes has sported a cheap dupe of Balenciaga’s £695 ‘towel skirt’ live on air, while showcasing a new blonde hairdo.

The athlete, 53, who hails from Kent, modelled a £20 towel on ITV’s Loose Women today – and according to host Christine Lampard, it was a hit.

The luxury Spanish brand has come under fire after asking shoppers to come up with almost £700 for what looks like a towel wrapped around the waist.

Balenciaga’s version has been unveiled as part of its Spring 2024 collection and appears to be a knee-length beige garment made of terry cotton towel material.

Earlier today, Kelly came sauntering out from behind stage curtains dressed in the beige ‘less than 20 quid’ standard towel.

Dame Kelly Holmes (pictured) has sported a cheap dupe of Balenciaga’s £695 Towel Skirt live on Loose Women today

Balenciaga has come under fire after asking shoppers to come up with almost £700 for what looks like a towel wrapped around the waist (Pictured: Balenciaga Towel Skirt for £695)

‘If you’d like to come over here Kelly’ said Christine. ‘Perfect!’ The host then paused while the audience erupted into fits of laughter.

‘This is our general towel – less than 20 quid – version of Balenciaga’s’ she continued.

‘Now we em couldn’t afford the real one so we’ve done our best to recreate it.

‘The real one everyone is 100 percent cotton which I’m guessing that [the dupe] is’

Christine added that while the Balenciaga original came in various sizes, the same could be achieved with your very own towel by just adjusting the fit.

The hilarious moment continued when Kelly twirled around the stage, doing her best to model the towel for the audience. Kelly then remarked how ‘cozy’ the towel felt.

Fellow panelists said the towel looked ‘identical’ to it’s £695 twin, although the couture variation would need to be dry-cleaned, as opposed to popping your towel into a washing machine with laundry. 

Later on they agreed that ‘fashionistas’ and A-listers such as Kanye West would not be put off by the price.

Fellow Loose Women panelists said the towel looked ‘identical’ to it’s £695 twin

The luxury fashion house has unveiled the design as part of its Spring 2024 collection

A similar-looking towel has been spotted for £11 at Dunelm – £684 cheaper. 

Since Balenciaga unveiled the unisex design, customers  have been quick to poke fun at the wacky design.

One person said: ‘Did Balenciaga just release a towel skirt?’

Someone else made reference to the backlash it got last year for using children and bondage bears in an ad campaign: ‘To dry themselves from washing away their sins?’

Another joked: ‘Watch people buy it.’

This was echoed by a fourth who said: ‘People still gonna buy it, which is insane.’

One – called Dom – said: ‘I remain convinced that Balenciaga serves as a clever satire.

‘Subtly mocking individuals who unquestioningly purchase products solely for their branded labels.’

The Balenciaga Towel Skirt in Beige is available to pre-order in sizes small or medium

Customers were quick to poke fun at the wacky design

One person made reference to the backlash it got last year for using children and bondage bears in an ad campaign

A similar-looking towel costs just £11 at Dunelm – £684 cheaper

The knee-length beige garment is made of terry cotton towel material and will need to be dry cleaned, unlike a standard-use towel

Yet one shopper said: ‘You’re telling me I can wear a towel and be considered fashionable?

‘Oh hell ya baby.’

Made in Italy, the Balenciaga Towel Skirt in Beige is available to pre-order in sizes small or medium.

The knee-length design features the Balenciaga logo embroidered tone-on-tone at the front.

The production description reads: ‘This item is unisex.

‘Regular fit, mid-waist, two buttons at waistline inside.

‘Adjustable belt with buckle inside, knee length.

‘Material 100% cotton.’

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