How Jesse Lingard is building a brand to rival Cristiano Ronaldo and David Beckham

JESSE LINGARD is one of the most popular footballers in the world.

A master of appealing to a young audience, he has cultivated an image of himself as a trendsetter, dividing opinion amongst former pros who aren't at ease with his brand.

His JLingz moniker has earned the Manchester United midfielder a staggering 6.6m followers on Instagram.

And now he has become a fashion designer, revealing his own clothing label selling men's and women's streetwear and contemporary designs that he hopes will appeal to the masses.

Lingard, 27, is even peddling his own scent, as well as mobile phone cases featuring a graphic of his trademark goal celebration.

It's a statement of intent from the Three Lions star, who is clearly ready to rival the likes of David Beckham and Cristiano Ronaldo in the style stakes with his range.

Taking a closer look at the JLingz label, you'll find hoodies starting at a modest £45, quilted jackets costing £70 and T-shirts priced at around £30.

There's the 'Be Yourself' and the JLingz collections, and they include various accessories like trucker hats, beanie hats and socks.

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