‘Macy’s 4th of July’ Fireworks Fizzle To 4-Year Viewership Low For NBC; Down Double-Digits From 2018

Anything with a Jennifer Hudson rendition of ‘Somewhere Over the Rainbow’ and a multi-colored painting of the NYC skyline is worth watching on July 4th or any night but last night’s Macy’s 4th of July Fireworks Spectacular (0.9/7) didn’t quite blow up with viewers.

With the Oscar winner’s spectacular voice on display, a return to the Brooklyn Bridge, the fireworks themselves, plus performances from the likes of Luke Bryan, Maren Morris and Brad Paisley, the 43rd yearly celebration from the iconic department store on American’s 243rd birthday crashed from last year.

Maybe it was the good weather that had people outside all over the country at the cookout or maybe it was Donald Trump’s planes, tanks and rain Tribute to America down in a wet D.C., but the 2019 Macy’s effort was down 25% among adults 18-49 from last year.

Perhaps putting the hurt on a little harder, the fast affiliate results have only 5.9 million tuning in to NBC for the light show, an explosive decline of 25% from 2018. While the Comcast-owned net easily won the encore heavy night overall with a 0.9/7 (equal to ABC, CBS and Fox put together) and an audience of 5.37 million, the TV fireworks crowd is the smallest to watch the extravaganza since 2015.

That second-to-last year of the Obama administration show was up a tenth from last year in the demo ratings, but down 15% from last night with just 5 million watching the initial broadcast.

Other than Macy’s 4th of July, as you can see in our chart below, CBS’s Elementary (0.3/2) was the only original on the holiday Big 4 small screen. Having faced the second night of NBC’s Democratic debate miniseries on June 27, the departing modern Sherlock Holmes drama dipped a tenth in the key demo.

Have a great holiday weekend!

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