Showtime's Roger Ailes Miniseries 'The Loudest Voice' Premieres to Just 651,000 Viewers
And that’s counting TV debut, reruns, and streaming/on-demand
Showtime’s Roger Ailes miniseries “The Loudest Voice” debuted to 651,000 total viewers on Sunday night — and that’s counting its 10 p.m. linear TV debut, some reruns, and streaming/on-demand tune-in.
Per Nielsen, the first airing at 10 o’clock Sunday drew just 299,000 viewers. Sunday replays added 152,000 more viewers, and streaming/on-demand tacked on an additional 200,000 viewers.
Among adults 18-49, the premiere episode at 10 p.m. pulled in a mere 26,000 viewers.
The limited series did better — but still not good — in what is considered the key demographic for news programming, like Ailes’ Fox News, which hones in on adults 25-54. Among adults 18-34, “The Loudest Voice” drew just 8,000 viewers.
It’s important to note here that Showtime doesn’t really care about demos as it is not ad-supported. Showtime also prefers to focus on viewership that includes three days of delayed viewing.
A spokeswoman for Showtime told TheWrap that these numbers for “The Loudest Voice” are “in line with other recent limited series premiering on the network.” They expect to eclipse one million viewers across multiple platforms and additional airings “within a few days.”
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