Domestic abuse campaigners urge Sainsbury's to ditch Roald Dahl 'hit her' mug

DOMESTIC abuse campaigners want Sainsbury’s to ditch a Roald Dahl mug because it has “hit her” printed on it.

The words “A brilliant idea” appear above.

It is thought to be a line from the author’s 1988 novel, Matilda, which reads: “The germ of a brilliant idea hit her.”

Domestic and sexual abuse activist Katherine Araniello posted: “Who on earth a) designed this and b) authorised this for sale? This is a disgrace.”

Graham Towl, a professor of forensic psychology, tweeted: “Sainsbury’s, do you really not get the problem with this?”

Teresa Parker said: “Get rid of these awful mugs and donate to domestic abuse charities.”

Sainsbury’s is looking into the complaints.

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