Lancôme's New Fragrance Smells Like the Most Joyful Summer Night
Summer is in full swing, outside is open (at least in the U.S.), and it's time to enjoy spritzing on some perfume before going out again. And if you're in the market for a new scent, Lancôme's got just the fragrance for you.
While the new Idôle Aura isn't available just yet, believe me, it's well-worth the wait.
"We are so excited to introduce the third chapter in the Idôle fragrance franchise as a true celebration of the collective adventure of women," Anncy Rowe, SVP of marketing at Lancôme U.S. tells InStyle. "Idôle Aura reinterprets the clean floral signature of the original fragrance in a bold composition — it's a delicate scent that is both sensual and strong, just like the power of femininity."
Like the other fragrances from the Idôle line, the sleek bottle is gorgeous and would look perfect on almost any vanity. The juice itself offers lush notes of natural and sustainably-sourced bergamot and pear, giving you a euphoric experience that smells just like the joys of summer.
And speaking of euphoria, none other than Zendaya will continue to be the face of Idôle.
"From the cooperative of the Isparta women harvesting the signature Damask rose, to the three female noses reuniting once again to create a third opus, and Zendaya as our Idôle face, we want this fragrance launch to celebrate the power of women coming together," says Rowe.
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If you're eager to get your hands on the new scent, you can sign up for the waiting list right now on lancome.com, and it will be available exclusively at Macy's on Aug 1. The retail giant will also be doing a giveaway from Aug. 16 to Sept. 1, offering three bottles signed by Zendaya. Idôle Aura will be available across all Lancôme retailers beginning Sept. 1.
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