I'm A Celeb fans think Richard Madeley is sending a secret sign to wife Judy – did you spot it?

I'M A Celebrity viewers think Richard Madeley is showing wife Judy Finnigan he's thinking of her – by mentioning her non-stop.

The 65-year-old Good Morning Britain star has said the show is the longest he will have been apart from her in more than 35 years.

It hasn't escaped fans how much he's missing her, with several joking about his repeated references to her.

Some even suggested it was something they had agreed beforehand, with one posting: "Did Judy make him promise he would mention her 10 times a day???"

Another tweeted sarcastically: "Has Richard got a wife called Judy? He hasn’t mentioned it."

In fact, the TV veteran has referenced her so much some fans have devised a drinking game where viewers are required to drink when her name comes up.

One posted: "This needs to be a new drinking game. Take a shot every time Richard says Richard and Judy."

Judy, his co-star on This Morning from 1998 until 2001, even got a mention before his miniature cake challenge last night.

Learning he was being teamed up with Arlene Phillips for a challenge against the main camp, he said: "OK, well I'm used to partnerships.

"You know, Richard and Judy? Today, for one day only, it's Richard and Arlene."

The original This Morning presenters, former reporters Richard and Judy have been one of TV's most enduring double acts.

They met in 1982 when they worked on separate programmes on Granada TV in the north west of England.

The pair went on to huge fame on ITV. And when they bowed out of This Morning after more than a decade, they launched a new teatime show on Channel 4.

They share two grown-up children, who were cheering him on at home during the opening episode, Chloe, 34, and Jack, 35.

🔵 Read our I'm A Celeb 2021 live blog for the latest updates

Richard will miss his 35th wedding anniversary this week, telling The Sun before the series launch: “That’ll be the first that I’ve missed and it’s a big one.

“I actually gave her her present a couple weeks ago and a card, which she’s going to open on the day.

“But we’ll make up for it when I come out.  I’ll have been freezing my arse off for the last couple of weeks in the castle.

“So we’ll probably go to Florida for a couple of weeks and I’ll thaw out and that’ll be her treat.

“I’ll miss her a huge amount. I spend every day of my life with her, either working with her or in the house.

“So, yeah,  I’m already feeling strangely dislocated. She’s my right arm and she’s not here.”

I’m A Celebrity 2021 – here’s everything you need to know

  • When does I'm a Celebrity start?
  • Where is I'm A Celebrity 2021 filmed?
  • How to vote on I'm A Celebrity
  • Where are Ant and Dec staying in Wales?
  • I'm A Celebrity full line up – meet all the contestants below:
  • Who is Frankie Bridge?
  • Who is DJ Locksmith?
  • Who is Arlene Phillips?
  • Who is Matty Lee?
  • Who is Naughty Boy?
  • Who is David Ginola?
  • Who is Richard Madeley?
  • Who is Adam Woodyatt?
  • Who is Simon Gregson?
  • Who is Kadeena Cox?
  • Who is Snoochie Shy?
  • Who is Louise Minchin?

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